New Work: How do we really, really want to work?

In a rapidly changing world, the question of what kind of work fulfills us is more important than ever. “How do you really, really want to work?” This central question from social philosopher Frithjof Bergmann may seem simple, but it holds transformative power - both for individuals and for companies.

New Work, a concept coined by Bergmann in the 1980s, goes beyond the usual discussions about flexible working hours or working from home. It challenges us to rethink the essence of our work. What drives us? What gives us meaning? And above all: how can we ensure that work is not just a duty, but a source of joy and fulfillment?

What makes New Work so special?

Companies with a New Work culture are characterized by humanity, personal responsibility and cooperation at eye level. Managers act less as traditional superiors and more as guides and supporters. Their teams can make decisions independently and take responsibility.

The result? More satisfied employees who identify with their work. This intrinsic motivation not only increases well-being, but also the innovative strength and profitability of a company. After all, people who enjoy coming to work think for themselves, contribute new ideas and can react flexibly to changes - a win-win situation for everyone involved.

New Work is for everyone

Perhaps the most important misconception about New Work is that it only applies to hip start-ups or office jobs. In fact, this philosophy can be practiced in any workplace: on the assembly line, on the construction site or in care. It's not about turning the reality of work completely upside down, but about shaping the framework conditions in such a way that everyone enjoys their work.

This can mean having a greater say in decisions, being able to contribute your own creativity or working in a team where appreciation and respect are a matter of course.

Benefits for employers

It's obvious: satisfied employees who feel valued perform better. They stay with the company longer, are less likely to be ill and actively contribute to its success. But New Work is not just a business strategy - it is an attitude that can change our work culture in the long term.

The work on which we spend so many hours of our lives deserves to be more than just a means to an end. It can be a source of meaning and joy. Let's work together to make this vision a reality - in every workplace.

Your New Work Compass

Whether you are a manager or just thinking about your personal professional future, ask yourself the question “How do I really, really want to work?” - and let the answer be the first step towards a more fulfilling working world.